The other day, while taking a public transit bus on holiday in Istanbul, my light snooze was interrupted by the blaring of the catchy 'We Twist' from Love Aaj Kal on the local radio station.
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| Deepika Padukone and Saif Ali Khan Image: bollywoodmantra.com |
Suddenly, the sapera leitmotif throughout the remixed version of the song I rather like, took on a new flavour and a stereotypical image of harem concubines serenading a sultan in the inner quarters of a palace jumped to mind. And, just as another foot tapping oddly Arab-sounding chord of the chorus played on, it all seemed to fit maybe better in Istanbul than in Indore.
It got me thinking.
While we shouldn't be surprised that all things 'Bollywood' are crossing more oceans and countries than before, it seems that young new directors are wise to markets beyond the usual suspects (e.g. NRI communities in places like Canada, the US, and the UK). In fact, given the growing disillusionment with standard Bollywood fare in much of India and among the usual suspects, these newer markets might be the only way forward to keep the magic of Bollywood alive.
Anyway, have a listen and tell me which market you think they're targeting, Istanbul or Indore? http://www.youtube.com/watch?v=KgmeL_xuB0I
